Cost Effective + Intelligent Scale
Crush your goals in record time.
Automated A/B Testing
Playable ads are now the most effective in-app ad format and harder to scale than ever. Effective testing can be expensive, and time-consuming. Simple mistakes like failing to isolate test variables can even completely invalidate results. Automated A/B testing and optimization takes the stress away. Specify test criteria and let it run without managing hundreds of campaigns and creatives.
PlayableLab A/B tests can:
- Target KPI's for optimization.
- Run across one or multiple platforms using the same creative tag.
- Run across one or multiple campaigns.
- Limit test traffic to a portion of campaign traffic (0% - 100%).
- Limit test traffic to specific geos.
- Restore baseline creative settings at any time.
- Set time limits on test.
Unlock Intelligent Scale
PlayableLab achieves optimization through a three-pronged approach. First, we work with you to target key performance metrics like cost per payer (CPP) or CPI/CVR and develop an optimization plan via A/B testing. Next, our AI analysis tools model playable performance, identifying opportunities to improve engagement. Finally, our machine-learning pipeline flags anomalous behavior, such as click fraud via bots to reduce fraudulent spend.
Lower acquisition costs, boost performance, and increase yield.