Identify more sources of click and install fraud
Playables can reduce fraud
Click Fraud, Install Fraud, and Ad fraud kill yield and scalability. SDK spoofing alone can siphon 80% of your budget. The arms race continues as marketers improve fraud detection tools, while fraudsters find more innovative ways to steal your budgets.
PlayableLab turns Playable Ads into a powerful fraud detection tool. Playable data can tell you how users are interacting with them, if you're listening. Our powerful machine learning pipeline watches the data stream and identifies fraud traffic, so you can reduce spend or shut them down.